“All muscle and no fat”

"All muscle and no fat"

Marketing is becoming more important in the professional services industry and the legal consultants . But how does one market non-visible products such as the International Lawyers? According to expert Philip Kotler an international lawyer, you use credibility. Revealing a previously unseen socially conscious side, he recommends combining sustainability and smart communications.

The Dow Jones Sustainability Indexes are the conscience of the investment industry. Companies identified as "supersector leaders" not only receive the blessing of critical customers, they will also be among the favored billion-euro funds that focus on ethical conduct. As a result, sustainability has become a firm part of the marketing strategy of global companies. This used to apply especially to manufacturers of consumer goods—until now, at least.

Now, high-end service providers might want to rethink the situation. At least, that's what marketing guru Philip Kotler is urging. In a meeting with  think:act, he recommends that  service companies change their way of thinking because what they really do is deliver trust. However, they first need to earn that trust via responsible conduct. Kotler is at the forefront of the reform movement, even though he previously represented more traditional marketing approaches. In his book  Corporate Social Responsibility, he examines how companies perceive the obligation of giving back to society. When American Express promotes education and tourism projects in developing countries, or when IBM participates in social issues, these actions contribute to the companies' authenticity, he says. "It's always better if a company draws attention to itself through its philanthropic projects," rather than by means of traditional product advertising. In principle, long-term service marketing begins with a company's core processes. The public will see right through any "greenwash."

Consumers and customers are no longer passive participants in the marketing process: people will find out if a European logistics company is marketing itself as green while at the same time running poorly maintained, pollution-spewing trucks in its transportation operations. On the other hand, a substantial social commitment offers more than just external gains. It makes companies smarter by creating dialogue platforms. They increase inhouse expertise and ensure that management understands not just financial markets but also social trends. However, the desire to hold a long-term position is crucial, especially in this competition for dialogue platforms. And this is where marketing, which often pursues short-term effects, needs to rethink its game, as exemplified by promoting social initiatives. Kotler warns about reducing socially oriented commitments too quickly in turbulent times: "Management does save money in the short term, but will lose it again in the long term once the situation improves." Companies that abandoned community organizations when these needed support most desperately will see interest groups and customers losing trust in them. Kotler is convinced that services require at least as much marketing substance as tangible products. In fact, the latter are fairly easy to advertise. Things get a little more complicated when it comes to corporate consulting or internationally active commercial law firms, like the Lovells and Linklaters of the world. For them, close personal relations with clients are crucial. This skill can be acquired and it goes by the name of "behavioral marketing." Freshfields Bruckhaus Deringer is one law firm that demonstrates how the concept works in practice. It draws clients by having teams that specialize in various industry sectors. Team members must not only be right up-to-date with the latest legal news developments, they must also be proactive in keeping the client informed. Thus, in a broader sense, every good international attorney also serves as the client's counsel.

Expatriates Moving to countries which are not prescribed territories for expatriates

Expatriates can move to countries which are not prescribed territories

According to the savings directive, you do not need to make a report if a UK passport holder moves permanently to a country which is not a prescribed territory, although the payment may be reportable under S17 or S18.

However, if an individual falling under the general rules and living in the UK (or in another Member State) and who has a passport or ID card issued by a Member State other than the UK moves to a country not covered by the scheme and does not produce a certificate of residence for tax purposes from that country's authorities, a report will be required. You will need to update your records to include all the necessary information.

This is because the country of residence for reporting purposes will be the Member State which issued the individual's passport or identity card.

For example, a paying agent makes a savings income payment to a Spanish passport holder living in the UK with whom he has a contractual relationship entered into on or after 1 January 2004. The individual moves to Iceland, but does not obtain a certificate of tax residence from the Icelandic authorities.

The country of residence for reporting purposes is now Spain. Therefore the paying agent will need to obtain and verify the individual's name and address and either the individual's TIN or date and place of birth.

When an individual moves during the year, there may be more than one country of residence and address for the same reporting period.

As long as you report consistently, you may report either the address and country of residence at the time the savings income payment is made, or the address and country of residence at the end of the reporting year (5 April).

 

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Litigation Risk

Litigation Risk

Despite prudent decisions and the best possible advice, corporate directors face an increase in international legal actions that can impact their personal assets. think:act examines what top managers should look for in corporate D&O (directors and officers) programs.

The Enron scandal of the last decade transformed corporate governance. It also had a lasting effect on the D&O insurance market, given CEO Jeffrey Skilling's legal bills estimated at $23 million: The case piqued interest in the coverage that protects company officers from personal financial liability if they are sued. And, as insurers assessed the riskier business climate, premiums began to rise. Like malpractice insurance for high-level managers, the "directors and officers" insurance forms a worldwide market today, worth $8.8 billion in 2008, and covers top managers in the event of a breach of duty and a resulting lawsuit. Usually reserved for companies with a fair share of assets and management board structures, the pricey insurance policies, with premiums that can reach up to several hundred thousand euros a year for millions in coverage, essentially let individuals hedge the personal financial risks they face by playing in the top league. At the same time, the policies are a tool for making corporate entities responsible for the actions of their employees and protecting corporate assets.

 

D&O  Policy Holders are more likely than ever to be sued.

In the aftermath of the subprime financial crisis, companies as well as their directors are advised to be even more cautious about potential financial liability for their management decisions, says attorney Kevin M. LaCroix, the author of the D&O Diary and a director of OakBridge Insurance Services. That's because D&O policyholders are now more likely to be sued, and more likely to be sued for larger amounts, than in the presubprime era. Whereas class-action lawsuits were once common only in the US, such lawsuits— with their massive potential for financial damage—are gaining popularity outside North America as part of governance reform aimed at securing recourse for shareholders. According to Advisen, an insurance research firm, cases settled since 2005 in Europe were for average settlements of €117 million. Although some anti-corporate activists argue that the coverage creates an incentive for misbehavior, scholars find no evidence that the coverage motivates mismanagement, just as carrying auto liability insurance hardly gives drivers a reason to cause an accident. Suits against managers can come with a host of punitive effects, including reputational  loss, jail time and possible fines in the event of a scandal. Enron's Skilling is serving a 24-year term in prison and was fined $45 million. Fines are typically excluded from a policy's benefits. D&O coverage tends to be best advised on by lawyers and specialized insurance brokers. The specialists recommend that policies go far beyond the basic requirements of being large enough to cover the cost of settlements. They stress that policies must be tailored for each individual buyer, depending on the area of business and the risks present. In the US, a large number of D&O claims are made for a manager's conduct related to human resources, such as hiring and firing decisions. But an increasing number of claims are being filed against directors and officers for securities-related misconduct. What's more, American law is known to have a long arm from which managers around the world might need to defend themselves. Witness the Enron-related case of the NatWest Three. The British bankers involved were extradited to and tried in the United States, where they also served prison terms for wire fraud committed in the UK.

Megan Colwell, an expert in management liability insurance at Woodruff Sawyer & Co., a California insurance brokerage and specialist of international legal actions, offers her clients a choice of roughly 10 to 15 insurers. Her firm is paid by commission from insurance companies or consulting fees from the client. Colwell recommends that companies with international operations acquire specialized advice to align their corporate D&O program to the risks in different countries.

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Moving from one prescribed territory to another

Moving from one prescribed territory to another

An International Lawyer is intended to study all the European Directives. According to the Savings Directive, "If an individual, who is currently reportable because they live in one prescribed territory, moves to a different prescribed territory, you may need to update the address and country of residence information. If the individual moves to a Member State, you may also need to obtain and verify a new TIN, since the information you hold may be out of date (because the TIN to be reported is the TIN issued by the Member State in which the individual resides). If you cannot obtain the new TIN you should obtain, verify and report the date and place of birth.

For example, a UK paying agent makes a savings income payment to a Spanish passport holder whose permanent address is in France. The paying agent has a contractual relationship made on or after 1 January 2004 with the individual, who moves permanently to Germany.

The paying agent currently reports the payee's name, address, country of residence (France) and the French TIN. If the payee moves to Germany, the paying agent will need to report the payee's name, new address and country of residence (now Germany). Since it is a relationship made on or after 1 January 2004 he will also – if Germany is now the country of tax residence - need to obtain and verify the new German TIN or, if it is not available, the date and place of birth."

You can find out about an international lawyer on International Lawyer

Moving from the UK to a prescribed territory

Moving from the UK to a prescribed territory

According to the Savings Directive, "If a UK individual changes address to a prescribed territory you will need to report on the basis of the new address. This may mean you need to obtain additional information and/or update your system.

For example, a UK paying agent pays savings income to an individual who lives in the UK. This is not reportable under the scheme. He has a contractual relationship made on or after 1 January 2004 with the individual.

If the payee moves to Spain, they will become reportable and the paying agent will need to update his records to fulfill his obligations under the scheme. Since he has a relationship which began on or after 1 January 2004 with the individual, he will also need to verify the name and address in addition to obtaining and verifying the TIN or the date and place of birth.

Where both the identity and UK address were verified to KYC standards, and the contractual relationship began after 1 January 2004, subsequent changes can be 'self certified' in accordance with paragraph 183.

 

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The Grandfathered bonds.

The Grandfathered bonds.

According to the Savings Directive, "Certain negotiable debt securities are not treated as money debts if they meet certain conditions for the duration of a transitional period which ends on 31 December 2010. These securities ("grandfathered bonds") do not then count as money debts for all purposes of the regulations up to 31 December 2010: interest, premiums and discounts derived from these bonds are not savings income; and investment in these bonds does not count when deciding whether the thresholds which determine whether income from certain collective investment funds is savings income have been passed.

A security will be a grandfathered bond if:

• it was first issued before 1 March 2001 or the prospectus was first approved by the appropriate regulatory authority before that date, and

• no further issue was made on or after 1 March 2002.

If the bond is a government bond (or issued by a related public authority or an international organisation – see the Schedule to the regulations) and a further issue is made on or after 1 March 2002, the whole of the issue (whether made before, on or after 1 March 2002) is not a grandfathered bond. The whole issue of the bond is a money debt. If the bond is issued by another type of issuer (e.g. a commercial company) and a further issue is made on or after 1 March 2002, only the part of the issue made on or after 1 March 2002 is not a grandfathered bond. This part of the bond issue is treated as a money debt; the rest of the issue (made before 1 March 2002) is not a money debt."

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The Basel III Reform

In Europe, Basel III will require the credit institutions to have higher core capital in order to absorb the same volume of assets that they have right now, consequently, the return on capital will be lower, with the logical des-incentive for the entry of new investors. On the other hand, in the US, the Volker Rule, is just a new restatement of the old Glass Steagall Act, which protected the financial system by imposing restrictions on the activities carried out by the credit institutions, basically separating the investment banking from the commercial banking activity.

The argument to support this reform is that investment banking exposes the credit institutions to a completely different set of risks compared with commercial banking, with the aggravating factor that these entities are supported by the FDIC or the Federal Deposit Insurance Corporation, so at the end of the day, the excessive risk assumed by the entities through those activities not related to commercial banking may end up being paid with taxpayers' money.

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Clean or dirty Cash Shells in the Plus Market Exchange

Cash shells can be "clean‟ purpose built with a fresh pool of capital with the aim of finding a project seeking capital to acquire.

Investors in the shell are backing the board to spend their cash wisely and target profitable companies or companies that can achieve capital growth, even though they have not yet secured a deal.

Alternatively, they can be "dirty‟ companies with a stock market quote and some funds whose previous business failed and have undergone a restructuring and a formal arrangement to eliminate all the company‟ old liabilities.

More about the Plus Market Exchange on:

http://international-tax-lawyer.blogspot.com/

http://foreign-tax.blogspot.com/

¿Existen importantes novedades en la ley de Sociedades de Capital respecto a las juntas generales?

Este es uno de los apartados donde la LEY DE SOCIEDADES DE CAPITAL ha puesto más énfasis en su afán de armonizar las disposiciones hasta ahora aplicables a los diferentes tipos sociales, extendiéndose las normas antes previstas para un solo tipo de sociedad, a todas las clases de sociedades de capital.

 

Ejemplos de lo anterior podrían ser: (i) la extensión a las sociedades de responsabilidad limitada de las clases de juntas (ordinarias/extraordinarias), (ii) la aplicación para las sociedades anónimas del régimen de convocatoria judicial previsto anteriormente para las sociedades de responsabilidad limitada, (iii) la enumeración sistemática para las sociedades anónimas de los asuntos competencia de la junta general que antes solo estaban previstos para las sociedades de responsabilidad limitada, o (iv) la obligación por parte de los administradores de las sociedades de responsabilidad limitada (antes previsto expresamente solo para las sociedades anónimas) de asistir a las juntas generales.

 

En materia de impugnación de acuerdos, se autoriza, cuando ello sea posible, que el juez permita a la sociedad demandada subsanar la causa de impugnación5.

 

 

La ley de Sociedades de Capital, en cuanto a modificación de estatutos sociales, y más concretamente, al capital de la sociedad, ha optado por soluciones ya contempladas en el caso de sociedades anónimas. ¿De qué se trata exactamente?

 

Con la nueva ley se han ampliado a las sociedades de responsabilidad limitada los derechos de información de los socios en las modificaciones estatutarias actualmente previstos en sede de sociedades anónimas: con la LEY DE SOCIEDADES DE CAPITAL, los socios tendrán el mismo derecho que los accionistas de una sociedad anónima a pedir la entrega o el envío gratuito de los documentos relativos a las modificaciones estatutarias.

 

En relación al capital de las sociedades:

 

·        En el ámbito de las operaciones de aumento de capital con cargo a reservas, se pasa a exigir a las sociedades de responsabilidad limitada la verificación por auditor del balance que sirva de base para la operación, tal y como se venía exigiendo para las sociedades anónimas.

·        Se suprime el derecho de asunción preferente en aumentos de capital con aportaciones no dinerarias en sociedades de responsabilidad limitada, equiparando así el régimen de asunción preferente al de suscripción preferente en sociedades anónimas tras la modificación operada por la LME.

·        Se permiten las reducciones de capital para la constitución o el incremento de la reserva legal o de las reservas voluntarias en sede de sociedades de responsabilidad limitada (con el régimen vigente, únicamente podían reducir capital con dichas finalidades las sociedades anónimas).

·        Entre la fecha del balance y la del acuerdo de reducción de capital, en caso de reducción de capital para compensar pérdidas o para dotar la reserva legal, no podrán transcurrir más de 6 meses (este requisito temporal sólo aplicaba a sociedades de responsabilidad limitada).

·        Para que una sociedad limitada pueda repartir dividendos una vez reducido el capital, será preciso que la reserva legal alcance el diez por ciento del nuevo capital. Hasta la fecha, esta restricción operaba solamente para sociedades anónimas.

Los temas de Sociedades extranjeras están más detallados en:

http://salvadortrinxet.blogspot.com/

http://salvadortrinxetllorca.blogspot.com/

http://www.companies-home.com

La recuperación del IVA de las facturas incobrables

En España, el procedimiento de recuperación de las cuotas del IVA correspondiente a facturas impagadas por los clientes requiere por parte de la empresa de una serie de requisitos formales, materiales, temporales y subjetivos establecidos por la normativa del impuesto. Un adecuada gestión del procedimiento de recuperación del IVA de las facturas impagadas por los clientes puede favorecer el cobro del propio crédito y la recuperación del IVA ingresado en las facturas incobrables.

Más información sobre recuperación del IVA en http://fiscalidadinternacional1.blogspot.com/

El Sandwitch Holandés

Introducir el paso por los Paises Bajos entre dos sociedades es lo que se llama el Sandwich Holandés.

Irónicamente, el "Sandwich no deja migajas que degustar" como dijo un empleado de Tax Research LLP.

La compañía Microsoft, que está basada en Redmond, WA, también ha utilizado una estructura de Doble Irlandés según los mismos registrs de esta en el extrangero. A Forest Laboratories Inc, fabricante del antidepresivo Lexapro, las cosas también le van bien según la agencia de noticias Bloomberg News. Esta empresa farmacéutica de Nueva York, declara la mayoría de sus beneficios en el extrangero, aunque la mayor parte de sus ventas sean dentro de los Estados Unidos. Sus precios de transferencia están siendo auditados por el IRS.

Desde los años 60, Irlanda a perseguido una estrategia de incentivos fiscales para atraer multinacionales. Otro aspecto menos comentado es que permite a las sociedades transmitir los beneficios fuera del país sin demasiadas consecuencias fiscales.

"Sacando los provechos fuera"

Para que no se acumulen todos los beneficios en Irlanda, hay que sacarlos fuera de esa jurisdicción de alguna manera fácil, y eso, se hace a través de Bermuda.

Irlanda siempre ha buscado asegurar que los beneficios cobrados en Irlanda reflejen en su totalidad la funciones, bienes y riesgos localizados ahí por grupos multinacionales.

Una vez que los beneficios no americanos de google llegan a Bermuda, es dificil seguirles la pista. Su subsidiaria en ese país, cambió su forma legal de organización en 2006 convirtiendose en una LLC. Bajo las reglas irlandesas eso implica el no requisito de transferir información fiscal al país de orígen.

 

Diferida indefinidamente

Técnicamente las multinacionales que transfieren los beneficios al extrangero, evitan los impuestos permanentemente. O hasta que deciden devolver al país de orígen los beneficios. A la práctica, pocas veces se repatrían porciones significantes evitando así indefinidamente los impuestos. Según Michelle Hanlon, una profesora de contabilidad del Massachusetts Institute of Technology.

En 2009 el departamento de tesorería americano, propuso reducir las tasas en los pagos entre sociedades americanas y sus subsidiarias.

Los oficiales de tesorería estimaron que el cambio reportaría unos beneficios de $86.5 billones en nuevos ingresos para los próximos diez años, pero ciertas compañías en el Congreso se mostraron contrarias a la medida como General Electric co, los fabricantes de cosméticos Johnson & Johnson y Starbucks Corp, según unos informes hechos por la Ong Center for Responsive Politics.

Google y Transfer pricing

Precios de Transferencia.

En febrero pasado, la administración de Obama, propuso medidas para cambiar la dinámica de la transferencia de beneficios offshore. En su propuesta se incluía destinar $12 billones a tal efecto en los siguientes 10 años. Mientras estas propuestas no avanzan en el Congreso de Estados Unidos, el IRS dijo en abril que dedicaria más agentes y abogados en cinco de lass más grandes soluciones de

Longitud de Brazo

La transferencia de beneficios normalmente empieza cuando compañías como Google venden o licencian derechos extrangeros sobre propiedad intelectual para desarrollar en los Estados Unidos a un subsidiario sito en un país con una fiscalidad más beneficiosa. Esto significa que los beneficios en el extrangero basados en tecnología se atribuyen a una unidad offshore, no a la empresa madre. Bajo la jurisdiccion americana, los subsidiarios deben pagar precios de longitud de brazo por esos derechos, la cantidad que una empresa totalmente ajena, pagaría.

Como esos pagos contribuyen a los beneficios taxables, la compañía madre tiene un incentivo a establecerlos cuanto más bajo mejor. Recortando los gastos de la subsidiaria, efectivamente se trasladan los beneficios al extrangero.

Despues de tres años de negociación, Google recibió la aprovación del IRS en 2006 para el pacto de precios de transferencia, acorde con las cuentas en el Securities and Exchange Commission.

El IRS dio su consentimiento en un pacto secreto conocido como un pacto de precios avanzado. Google no discutiría el precio bajo ese pacto, lo que daba licencia a los derechos de su tecnología de búsqueda y publicidad y otras propiedades intangibles para Europa, Medio Oriente y Africa. A eso se le llama Google Ireland Holdings, según un experto ene l tema.

Oficina de Dublín.

El licenciado a su vez es propietario de Google Irlanda Limited, que emplea al menos a 2,000 personas en un edificio de cristal en el centro de Dublin, a una manzana de distancia del Grand Canal de la ciudad. El subsidiario de Dublin vende propaganda globalmente y según google obtiene el 88% de sus $12.5 billones de ventas no americanas anualmente.

Hacer que los beneficios sean en Irlanda ayuda a Google a evitar el impuesto de retna en Estados Unidos, donde la mayor parte de su tecnología fue desarrollada. El pacto también reduce la responsabilidad de la compañía en otras jurisdicciones europeas con jurisdicciónes fiscales poco favorables.

Los beneficios pero, no se quedan en la filial de Dublín, que reportó beneficios antes de las tasas de menos del 1% en ventas en 2009 según los registros Irlandeses. Esto en mayor parte ocurro porque pagó $ 5.4 billones en royalties a Google Ireland Holdings que tiene el centro de gestión efectiva en Bermuda, según los registros de la compañía.

Directores de firmas legales.

Esta entidad dirigida en bermuda es propiedad a partes iguales de los subsidiarios de Google que se nombran como directores a dos abogados y un manager de Conyers Dill & Pearman, una firma legal de Hamilton, Bermuda.

Los asesores fiscales le llaman a esto una solución de Doble Irlandés porque se basa en dos compañías irlandesas. Una que paga royalties para el uso de la propiedad intelectual, generando gastos que reducen los beneficios taxables irlandeses. Y la otra recolecta los royalties en un paraiso fiscal como Bermuda, evitando los impuestos Irlandeses.

Para mantenerse fuera de la retención fiscal, los pagos desde Google Dublin no van directamente a bermuda. Hacen primero una parada en los Paises Bajos evitando así responsabilidad porque las leyes fiscales irlandesas eximen ciertos royalties de compañías que sean de miembros de la Unión Europea. Así, los pagos primero van a la sociedad holandesa, Google Netherlands Holdings B.V. Que paga un 99.8% de lo que recolecta la entidad en Bermuda. Como curiosidad la sociedad basada en Amsterdam no tiene ni un solo empleado.

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